Art is defined as the expression of human imagination, appreciated for its beauty, emotional power or representation of the human condition. Art transports people to a place in their hearts and minds that they may not otherwise reach. The greatest artists of the world have at least one thing in common: They are inspired to create.
The most accomplished scientists of the world also have at least one thing in common: They are inspired to explore. Science is a study of the world based on facts learned through experiments and observation. It is a yearning for the truth, a motivation to test theories systematically, a desire to move people and societies forward.
Art and science have a long and storied history together, and their winding journey has once again brought these two partners together: Modern-day artists and scientists are ushering in a new era of b-to-b sales and marketing. The state of the art in sales and marketing is being elevated to new heights by exciting (and sometimes scary) new technologies and higher expectations for authenticity. It’s truly an amazing time for our industry.
We hope that you will explore the content and resources on our Art & Science site which we have organized by role. Over the course of the year we'll continue to add new ideas and perspective on balancing art and science to drive your growth initiatives.