Read Now

First Name
Last Name
Title Level
Business Phone
State or Province
Revenue Size
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!

Key Findings from the 2019 CMO Global Study

September 28, 2018

To elevate marketing’s role within the organization, CMOs must forge tighter bonds between marketing and business strategy, improve marketing’s link to company performance, gauge whether marketing structural changes are needed, and boost marketers’ talent and productivity.

SiriusDecisions provides marketing leaders with access to tools, experiences and best practices to help them deliver standout results, craft the right structures for success and smoothly navigate change.

The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. Read on for key findings from the study.

Tracking the True Cost of Sales 2019
Tracking the True Cost of Sales 2019

The SiriusDecisions Tracking the True Cost of Sales Study analyzes responses from sales leaders for mid-siz...

Next Item
Buyer Insights Reports Series
Buyer Insights Reports Series

Better understand your buyer's behavior and preferences throughout the buying process to drive audience-cen...