To elevate marketing’s role within the organization, marketing leaders at emerging companies must align marketing strategy to how the company plans to grow. They also must introduce and implement scalable business practices to drive awareness, demand and pipeline and connect marketing’s contribution to company performance.
SiriusDecisions helps emerging companies assess business objectives and facilitate a best-in-class planning process that aligns marketing goals to company goals and optimizes resources to scale for rapid growth.
The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years.