×

Read Now

First Name
Last Name
Business Phone
Job Title
Title Level
Company
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Key Findings from the 2018 CMO Global Study

September 28, 2018

To elevate marketing’s role within the organization, CMOs must forge tighter bonds between marketing and business strategy, improve marketing’s link to company performance, gauge whether marketing structural changes are needed, and boost marketers’ talent and productivity.

SiriusDecisions provides marketing leaders with access to tools, experiences and best practices to help them deliver standout results, craft the right structures for success and smoothly navigate change.

The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. Read on for key findings from the study.

Interested in a deep dive on the results for $0-50M companies? Click here to see highlights from the study.

Previous
The SiriusDecisions Sales Activity Study
The SiriusDecisions Sales Activity Study

This study provides organizations with a complete view of where their reps are spending their time and why.

Next Item
Key Findings from the 2018 Global CMO Study for Emerging Companies
Key Findings from the 2018 Global CMO Study for Emerging Companies

The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how...