Our Studies for B2B Leaders

Drill into the growth agendas of CMOs across North America, EMEA and APAC, as well as the priorities and trends that will affect their marketing strategies over the next two years.

In this e-book, we review findings from the 2019 SiriusDecisions Product Management Leadership Priorities Survey and compare these results to data from the 2014 edition of the same survey.

Explore how healthcare marketing leaders are adapting their marketing strategy to support their organization’s growth objectives.

The SiriusDecisions Tracking the True Cost of Sales Study analyzes responses from sales leaders for mid-size and enterprise organizations about their sales budgets and their investments.

The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their org's growth.

In this e-book, we explore these areas and a selection of the findings from SiriusDecisions’ 2019 State of Account-Based Marketing Study, as well as recommendations to address critical gaps.

Identify functional, capability, prioritization and alignment gaps across product, marketing and sales teams.

Determine how much time your sales managers are spending on coaching and what other activities are preventing them from coaching.

This study provides organizations with a complete view of where their reps are spending their time and why.

In this guide, we share key priorities and data that will enable chief sales officers (CSOs) to turn the buying experience into a competitive advantage and hit their 2018 revenue goals.

Explore the findings from SiriusDecisions study on the adoption, growth, execution, investment and impact of ABM across global organizations and how they compare to previous ABM studies.

Support corporate growth objectives with these adjustments that are in line with those of your peers.