Our Studies for B2B Leaders

This page includes content from all of our studies.

  • The Pulse: Product Management Leadership Priorities for 2020

    The Pulse: Product Management Leadership Priorities for 2020

    In this e-book, we review findings from the 2019 SiriusDecisions Product Management Leadership Priorities Survey and compare these results to data from the 2014 edition of the same survey.

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  • Healthcare Highlights from the SiriusDecisions 2019 Global CMO Study

    Healthcare Highlights from the SiriusDecisions 2019 Global CMO Study

    Explore how healthcare marketing leaders are adapting their marketing strategy to support their organization’s growth objectives.

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  • Tracking the True Cost of Sales 2019

    Tracking the True Cost of Sales 2019

    The SiriusDecisions Tracking the True Cost of Sales Study analyzes responses from sales leaders for mid-size and enterprise organizations about their sales budgets and their investments.

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  • Key Findings from the 2019 CMO Global Study

    Key Findings from the 2019 CMO Global Study

    The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their org's growth.

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  • Buyer Insights Reports Series

    Buyer Insights Reports Series

    Better understand your buyer's behavior and preferences throughout the buying process to drive audience-centric strategies for growth.

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  • The State of the Account-Based Revenue Engine 2019

    The State of the Account-Based Revenue Engine 2019

    In this e-book, we explore these areas and a selection of the findings from SiriusDecisions’ 2019 State of Account-Based Marketing Study, as well as recommendations to address critical gaps.

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  • The PMM Model Assessment Brochure

    The PMM Model Assessment Brochure

    Identify functional, capability, prioritization and alignment gaps across product, marketing and sales teams.

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  • The SiriusDecisions Sales Manager Activity Study

    The SiriusDecisions Sales Manager Activity Study

    Determine how much time your sales managers are spending on coaching and what other activities are preventing them from coaching.

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  • The Revenue Engine Planning Tool

    The Revenue Engine Planning Tool

    The SiriusDecisions Revenue Engine Planning Tool helps organizations align their cross-functional planning efforts to ultimately hit their revenue goals.

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  • The SiriusDecisions Sales Activity Study

    The SiriusDecisions Sales Activity Study

    This study provides organizations with a complete view of where their reps are spending their time and why.

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  • 2018 Global Chief Sales Officer Study

    2018 Global Chief Sales Officer Study

    In this guide, we share key priorities and data that will enable chief sales officers (CSOs) to turn the buying experience into a competitive advantage and hit their 2018 revenue goals.

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  • 2017 State of ABM Study Findings

    2017 State of ABM Study Findings

    Explore the findings from SiriusDecisions study on the adoption, growth, execution, investment and impact of ABM across global organizations and how they compare to previous ABM studies.

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  • SiriusDecisions Global CMO Study

    SiriusDecisions Global CMO Study

    Support corporate growth objectives with these adjustments that are in line with those of your peers.

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