SiriusStars is an exclusive community of high-performing and highly influential clients selected for their exceptional work leveraging and implementing SiriusDecisions research and advice. In this replay, SiriusDecisions’ own Cristina De Martini, Service Director of Marketing Operations Strategies, speaks with SiriusStar Michelle McCarthy, Director of Marketing Operations at Blackbaud. Cristina and Michelle will discuss the 5 year Marketing Operations transformation that automated many of Blackbaud’s systems and processes and led to the adoption and ultimately the operationalization of the SiriusDecisions Rearchitected Demand Waterfall®.
Other content in this Stream
Interview With a SiriusStar: Fernando Santos De Carvalho, VP Marketing Operations, Head of CMO Office, Nokia
We spoke with SiriusStar member Fernando Santos De Carvalho of Nokia about the work he has done around audience-centricity and helpful lessons he has learned along the way.
5:01SiriusStars Interview: Debbie Umbach, VP Marketing at Bitsight
Watch our latest interview with Debbie Umbach of BitSight, where she discusses how they implemented the Demand Waterfall to help manage their visibility into leads and their path through the funnel.
Interview With a SiriusStar: Kathy English, Vocera
We spoke with Kathy English about her background as a nurse and her successful career in the healthcare industry, her research on personas and the buyer’s journey and her Summit 2018 ROI presentation.
Interview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton (Part Two)
We sat down with Cyrille to discuss how working in many different countries has shaped his role as a CMO, what he thinks the future of marketing looks like and the value of SiriusDecisions.
Interview With a SiriusStar: Regan Yeldell, Comcast Business (Part Two)
Read part 2 of our interview with Regan Yeldell, senior marketing director of demand gen at Comcast Business, to learn how she ensures sales, marketing and product are in sync during times of change.
Interview With a SiriusStar: Bryan Hauptman, Datto (Part Two)
Read our follow-up interview with Bryan Hauptman, SVP of global sales at Datto, to learn what he values most from working with SiriusDecisions.
2:49SiriusStars Interview: Mark Erwich, VP Marketing at Imprivata
Watch our latest interview with SiriusStar Mark Erwich, VP Marketing at Imprivata, as he shares how he leverages the SiriusDecisions Demand Unit Waterfall to achieve his goals.
Interview With a SiriusStar: Kathleen Pierce, Illumina (Part Two)
Read our follow-up interview with Kathleen Pierce, director of content operations at Illumina, to see her tips for content operations leaders and what inspires her.
Interview With a SiriusStar: Dominic Tavassoli, HID Global
Read our latest interview with Dominic Tavassoli, VP of product marketing and product management at HID Global, to learn his tips and tricks for building a successful product organization.
Interview with a SiriusStar: Christophe Djaouani, Senior Vice President, SDL
We spoke with Christophe about how he implemented the SiriusDecisions PMM Model and the positive results for SDL, as well how he finished the Paris Marathon earlier this year.
Interview With a SiriusStar: David Somers, Red Hat – Part 2
In this post, we continue our conversation with David Somers, director of sales enablement at Red Hat.
Interview With a SiriusStar: David Somers, Red Hat – Part 1
In this blog post, we spoke with David about how Red Hat revamped its sales onboarding process and his advice for sales enablement success.
Interview With a SiriusStar: Miriam Newton, VP Product Marketing, Criteo
In this post, we spoke with Miriam Newton, VP global product marketing at Criteo and how she tackled building the hashtag product marketing function from scratch.
Interview with a SiriusStar: Mark Erwich, VP Marketing, Imprivata
In this edition, we feature Mark Erwich, VP Marketing at Imprivata. We discussed what makes for an optimal marketing org in the healthcare industry and his tips for success for marketing leaders.
Veracode Client Quote
When I talk to SiriusDecisions analysts, I know they have lived in my shoes and can have those tough conversations. // Patty Foley-Reid // Veracode
Interview With a SiriusStar: Kathleen Pierce, Illumina
Read our latest interview with Kathleen Pierce, director of content operations at Illumina, to learn how her success with the SiriusDecisions Content Model led to an ROI Award at Summit 2018!
Interview with a SiriusStar: Zoe Mol, Platts
Read our latest interview with Zoe Mol, VP Global Marketing and Conferences at Platts to learn about her journey working through a company restructuring and the advice she gives to her peers.
Interview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton
We interviewed SiriusStar Cyrille Brisson of Eaton to learn about his background in sales and how he transitioned to marketing, his experience winning a ROI award at Summit Europe and more.
Interview with a SiriusStar: Karen Loiterstein, SVP Marketing, Enterprise Bank & Trust
In this post, we spoke with Karen Loiterstein, senior vice president of marketing at Enterprise Bank & Trust.
Interview With a SiriusStar: Regan Yeldell, Comcast Business