SiriusStars Stories

Check out these featured stories from our SiriusStars. Get an inside look at how these high-performing clients use SiriusDecisions research and analyst inquiry to increase revenue, meet and exceed goals, and transform their organizations.

  • Interview With a SiriusStar: Bryan Hauptman, Datto (Part Two)

    Interview With a SiriusStar: Bryan Hauptman, Datto (Part Two)

    Read our follow-up interview with Bryan Hauptman, SVP of global sales at Datto, to learn what he values most from working with SiriusDecisions.

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  • SiriusStars Interview: Mark Erwich, VP Marketing at Imprivata2:49

    SiriusStars Interview: Mark Erwich, VP Marketing at Imprivata

    Watch our latest interview with SiriusStar Mark Erwich, VP Marketing at Imprivata, as he shares how he leverages the SiriusDecisions Demand Unit Waterfall to achieve his goals.

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  • Interview With a SiriusStar: Kathleen Pierce, Illumina (Part Two)

    Interview With a SiriusStar: Kathleen Pierce, Illumina (Part Two)

    Read our follow-up interview with Kathleen Pierce, director of content operations at Illumina, to see her tips for content operations leaders and what inspires her.

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  • Interview With a SiriusStar: Dominic Tavassoli, HID Global

    Interview With a SiriusStar: Dominic Tavassoli, HID Global

    Read our latest interview with Dominic Tavassoli, VP of product marketing and product management at HID Global, to learn his tips and tricks for building a successful product organization.

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  • Interview with a SiriusStar: Christophe Djaouani, Senior Vice President, SDL

    Interview with a SiriusStar: Christophe Djaouani, Senior Vice President, SDL

    We spoke with Christophe about how he implemented the SiriusDecisions PMM Model and the positive results for SDL, as well how he finished the Paris Marathon earlier this year.

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  • Interview With a SiriusStar: David Somers, Red Hat – Part 2

    Interview With a SiriusStar: David Somers, Red Hat – Part 2

    In this post, we continue our conversation with David Somers, director of sales enablement at Red Hat.

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  • Interview With a SiriusStar: David Somers, Red Hat – Part 1

    Interview With a SiriusStar: David Somers, Red Hat – Part 1

    In this blog post, we spoke with David about how Red Hat revamped its sales onboarding process and his advice for sales enablement success.

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  • Interview With a SiriusStar: Miriam Newton, VP Product Marketing, Criteo

    Interview With a SiriusStar: Miriam Newton, VP Product Marketing, Criteo

    In this post, we spoke with Miriam Newton, VP global product marketing at Criteo and how she tackled building the hashtag product marketing function from scratch.

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  • Interview with a SiriusStar: Mark Erwich, VP Marketing, Imprivata

    Interview with a SiriusStar: Mark Erwich, VP Marketing, Imprivata

    In this edition, we feature Mark Erwich, VP Marketing at Imprivata. We discussed what makes for an optimal marketing org in the healthcare industry and his tips for success for marketing leaders.

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  • Veracode Client Quote

    When I talk to SiriusDecisions analysts, I know they have lived in my shoes and can have those tough conversations. // Patty Foley-Reid // Veracode

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  • Interview With a SiriusStar: Kathleen Pierce, Illumina

    Interview With a SiriusStar: Kathleen Pierce, Illumina

    Read our latest interview with Kathleen Pierce, director of content operations at Illumina, to learn how her success with the SiriusDecisions Content Model led to an ROI Award at Summit 2018!

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  • Interview with a SiriusStar: Zoe Mol, Platts

    Interview with a SiriusStar: Zoe Mol, Platts

    Read our latest interview with Zoe Mol, VP Global Marketing and Conferences at Platts to learn about her journey working through a company restructuring and the advice she gives to her peers.

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  • Interview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton

    Interview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton

    We interviewed SiriusStar Cyrille Brisson of Eaton to learn about his background in sales and how he transitioned to marketing, his experience winning a ROI award at Summit Europe and more.

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  • Interview with a SiriusStar: Karen Loiterstein, SVP Marketing, Enterprise Bank & Trust

    Interview with a SiriusStar: Karen Loiterstein, SVP Marketing, Enterprise Bank & Trust

    In this post, we spoke with Karen Loiterstein, senior vice president of marketing at Enterprise Bank & Trust.

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  • Interview With a SiriusStar: Regan Yeldell, Comcast Business

    Interview With a SiriusStar: Regan Yeldell, Comcast Business

    Our SiriusStars community is made up of passionate and dedicated b-to-b leaders enacting positive change in their organization. Read our latest interview with Regan Yeldell, senior marketing...

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  • Interview With a SiriusStar: Steve Hardy, PerkinElmer

    Interview With a SiriusStar: Steve Hardy, PerkinElmer

    SiriusStars is an exclusive community of high-performing and highly influential clients selected for their exceptional work leveraging and implementing SiriusDecisions research and advice. The...

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  • Interview With a SiriusStar: Gretchen Eischen, SAP Ariba

    Interview With a SiriusStar: Gretchen Eischen, SAP Ariba

    Have you heard about our SiriusStars community of clients? Follow along on our blog to learn about a typical day in the life, advice they give for success and much more. Check out our latest...

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  • Interview With a SiriusStar: Mary Backstrom, PAREXEL

    Interview With a SiriusStar: Mary Backstrom, PAREXEL

    Explore the personal and professional world of your b-to-b peers with our latest SiriusStars blog series! Check out our interview with Mary Backstrom, vice president of marketing strategy and...

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  • Interview With a SiriusStar: Bryan Hauptman, Datto

    Interview With a SiriusStar: Bryan Hauptman, Datto

    Explore the personal and professional world of your b-to-b peers with our latest SiriusStars blog series! Check out our interview with Bryan Hauptman, SVP of global sales at Datto, now on our blog!

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  • Interview With a SiriusStar: Patty Foley-Reid, Veracode

    Interview With a SiriusStar: Patty Foley-Reid, Veracode

    The SiriusStars blog series provides an inside look at how select high-performing clients use SiriusDecisions research and analyst inquiry to increase revenue, meet and exceed goals, and transform...

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