SiriusStars Stories
Check out these featured stories from our SiriusStars. Get an inside look at how these high-performing clients use SiriusDecisions research and analyst inquiry to increase revenue, meet and exceed goals, and transform their organizations.
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Learn MoreA SiriusStar is Born: Marketing Operations Transformation at Blackbaud Webcast Replay
In this replay, SiriusDecisions’ own Cristina De Martini, Service Director of Marketing Operations Strategies, speaks with SiriusStar Michelle McCarthy, Director of Marketing Operations at Blackbaud.
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5:01Watch VideoSiriusStars Interview: Debbie Umbach, VP Marketing at Bitsight
Watch our latest interview with Debbie Umbach of BitSight, where she discusses how they implemented the Demand Waterfall to help manage their visibility into leads and their path through the funnel.
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Learn MoreInterview With a SiriusStar: Kathy English, Vocera
We spoke with Kathy English about her background as a nurse and her successful career in the healthcare industry, her research on personas and the buyer’s journey and her Summit 2018 ROI presentation.
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Learn MoreInterview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton (Part Two)
We sat down with Cyrille to discuss how working in many different countries has shaped his role as a CMO, what he thinks the future of marketing looks like and the value of SiriusDecisions.
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Learn MoreInterview With a SiriusStar: Regan Yeldell, Comcast Business (Part Two)
Read part 2 of our interview with Regan Yeldell, senior marketing director of demand gen at Comcast Business, to learn how she ensures sales, marketing and product are in sync during times of change.
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Learn MoreInterview With a SiriusStar: Bryan Hauptman, Datto (Part Two)
Read our follow-up interview with Bryan Hauptman, SVP of global sales at Datto, to learn what he values most from working with SiriusDecisions.
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2:49Watch VideoSiriusStars Interview: Mark Erwich, VP Marketing at Imprivata
Watch our latest interview with SiriusStar Mark Erwich, VP Marketing at Imprivata, as he shares how he leverages the SiriusDecisions Demand Unit Waterfall to achieve his goals.
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Learn MoreInterview With a SiriusStar: Kathleen Pierce, Illumina (Part Two)
Read our follow-up interview with Kathleen Pierce, director of content operations at Illumina, to see her tips for content operations leaders and what inspires her.
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Learn MoreInterview With a SiriusStar: Dominic Tavassoli, HID Global
Read our latest interview with Dominic Tavassoli, VP of product marketing and product management at HID Global, to learn his tips and tricks for building a successful product organization.
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Learn MoreInterview with a SiriusStar: Christophe Djaouani, Senior Vice President, SDL
We spoke with Christophe about how he implemented the SiriusDecisions PMM Model and the positive results for SDL, as well how he finished the Paris Marathon earlier this year.
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Learn MoreInterview With a SiriusStar: David Somers, Red Hat – Part 2
In this post, we continue our conversation with David Somers, director of sales enablement at Red Hat.
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Learn MoreInterview With a SiriusStar: David Somers, Red Hat – Part 1
In this blog post, we spoke with David about how Red Hat revamped its sales onboarding process and his advice for sales enablement success.
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Learn MoreInterview With a SiriusStar: Miriam Newton, VP Product Marketing, Criteo
In this post, we spoke with Miriam Newton, VP global product marketing at Criteo and how she tackled building the hashtag product marketing function from scratch.
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Learn MoreInterview with a SiriusStar: Mark Erwich, VP Marketing, Imprivata
In this edition, we feature Mark Erwich, VP Marketing at Imprivata. We discussed what makes for an optimal marketing org in the healthcare industry and his tips for success for marketing leaders.
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Veracode Client Quote
When I talk to SiriusDecisions analysts, I know they have lived in my shoes and can have those tough conversations. // Patty Foley-Reid // Veracode
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Learn MoreInterview With a SiriusStar: Kathleen Pierce, Illumina
Read our latest interview with Kathleen Pierce, director of content operations at Illumina, to learn how her success with the SiriusDecisions Content Model led to an ROI Award at Summit 2018!
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Learn MoreInterview with a SiriusStar: Zoe Mol, Platts
Read our latest interview with Zoe Mol, VP Global Marketing and Conferences at Platts to learn about her journey working through a company restructuring and the advice she gives to her peers.
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Learn MoreInterview With a SiriusStar: Cyrille Brisson, EMEA Marketing VP, Eaton
We interviewed SiriusStar Cyrille Brisson of Eaton to learn about his background in sales and how he transitioned to marketing, his experience winning a ROI award at Summit Europe and more.
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Learn MoreInterview with a SiriusStar: Karen Loiterstein, SVP Marketing, Enterprise Bank & Trust
In this post, we spoke with Karen Loiterstein, senior vice president of marketing at Enterprise Bank & Trust.
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Learn MoreInterview With a SiriusStar: Regan Yeldell, Comcast Business
Our SiriusStars community is made up of passionate and dedicated b-to-b leaders enacting positive change in their organization. Read our latest interview with Regan Yeldell, senior marketing...
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