What Lies Ahead for Portfolio Marketing in 2017?

September 26, 2016

The signs of fall are in the air: cooler weather, leaves beginning to change color and heads down in planning mode. The start of a new year is getting closer every day, so now is a good time to take a look at what we predict for the year ahead. At SiriusDecisions, we talk with hundreds of b-to-b portfolio marketing leaders – which gives us deep insights into the current state of the market and what we expect to change. Around this time every year, we release our Portfolio Marketing Planning Assumptions, and this year we cover the five key areas that will affect this go-to-market functional competency in b-to-b organizations.

Previous Article
Summit Europe 2016 Highlights: Designing Global and Regional Marketing Operations

High-performing b-to-b organizations depend on their marketing operations functions to drive growth by crea...

Next Article
Summit Europe 2016 Highlights: Helping Corporate and Regions Work Together

During their “Reimagining Corporate and Regional Interplay” presentation delivered today at Summit Europe 2...