Seven Actions for CMO/CSO Growth Alignment

December 8, 2016

CMOs and CSOs need to engage each other continually as real business partners. A strong relationship helps the CSO with sales productivity and deal success, and benefits the CMO by redefining marketing from a cost center to a strategic growth center. This serves both leaders with more efficient and aligned corporate growth. Here are seven key areas in which CMOs and CSOs should engage effectively to drive profitable growth.

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