Global Content Marketing: Putting Theory Into Practice

September 29, 2016

There is near-unanimous global support for content marketing best practices – digital-first, high-value, high-quality, audience-centric content that pulls the target audience toward us instead of cluttering their inboxes with product asks and offers. So, if everyone agrees that this is the right path, why are so many global organizations failing to execute when it comes to regional and local execution?

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