Getting What You Want (and Need) From Third-Party Content

September 19, 2016

If you’ve been involved in sourcing content for b-to-b marketing, you’ve likely had more than one bad experience with content purchased from third parties. From poor research to a lack of understanding of your market to just plain bad writing, it seems that even the highest-regarded third-party publishing or analyst brands can disappoint. So how can you be sure you’re getting the great primary content you’re paying for?

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