Demand Centers: The Financial Benefits (Part One)

December 14, 2016

Over the past five years, SiriusDecisions has helped many b-to-b organizations implement successful demand centers. Demand centers are central and/or regional hubs of shared marketing services, infrastructure and processes. Their adoption enables organizations to bring programs to market more effectively and efficiently by leveraging key corporate assets and best practices. While it’s true that a demand center may not be right for every organization, there are clear benefits to those that do adopt the approach.

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