CMOs: Don’t Let Marketing Planning Devour Your and Your Teams’ Time and Energy

September 12, 2016

For many of us, as we return refreshed from our holidays with family and friends, the dreaded annual planning season begins, and our calendars get flooded with planning-related meetings. The time has arrived again to produce an annual marketing plan that often ends up being a lengthy (and sadly unused) PowerPoint presentation or document. With that in mind, I was not surprised to see CMOs and reporting that marketing planning is the number-one internal process they intend to revise and improve.

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