Bridging the Marketing Skills Gap – Revisited

December 15, 2016

Marketing leaders still cite a lack of required skills as one of their primary organizational challenges. In fact, data from SiriusDecisions’ 2016 Global CMO Study revealed that supplementing and enhancing the skills of the marketing organization tops the list of priorities for marketing leaders in terms of planned organizational changes to optimize the performance of their teams. The complexity of the b-to-b landscape and the explosion of marketing technologies will continue to drive turbulent changes, and the need for current and relevant b-to-b marketing skills will remain a necessity.

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