SiriusDecisions Blog

Intelligent Growth

  • The People’s Shark: Daymond John Delivers an Insightful Closing Keynote at Summit 2017

    The People’s Shark: Daymond John Delivers an Insightful Closing Keynote at Summit 2017

    Daymond John, successful entrepreneur and business-reality star, helped bring Summit 2017 to a rousing conclusion with a story of struggle, success and fulfillment.

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  • The Customer Engagement Model: The Secret to a Long-Lasting Relationship

    The Customer Engagement Model: The Secret to a Long-Lasting Relationship

    In their keynote session today at Summit 2017 in Las Vegas, Lisa Nakano and Megan Heuer stressed the importance of effective post-sale customer engagement.

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  • Channel Partner Segmentation: Identifying Emerging Superstars

    Channel Partner Segmentation: Identifying Emerging Superstars

    How can b-to-b suppliers identify emerging superstar partners? At Summit 2017 in Las Vegas, delegates learned about the Channel Partner Segmentation Model, which provides a structured, objective...

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  • Six Components of a Highly Effective Sales Machine

    Six Components of a Highly Effective Sales Machine

    In their keynote session today at Summit 2017 in Las Vegas, Mark Levinson and Phil Harrell addressed a key issue that b-to-b sales leaders face today: a lack of insight into which standards allow...

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  • Are You As Good at Demand Creation As You Think?

    Are You As Good at Demand Creation As You Think?

    Waterfall performance metrics represent just one aspect of demand creation performance and measurement. To help organizations get a full picture of where their demand creation functions stand,...

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  • Navigating by the Stars...the Sirius Way: Building Alignment and Accountability Into an Organization

    Navigating by the Stars...the Sirius Way: Building Alignment and Accountability Into an Organization

    At Summit 2017 in Las Vegas this week, Megan Heuer and Jay Gaines introduced the Aligned Accountability Framework to simplify, clarify and create structure to help organizations identify the...

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  • Are You Good As Good at Demand Creation As You Think?

    Are You Good As Good at Demand Creation As You Think?

    Waterfall performance metrics represent just one aspect of demand creation performance and measurement. To help organizations get a full picture of where their demand creation functions stand,...

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  • Making the Transformation From a Product Focus to an Audience-Centric Go-to-Market Model

    Making the Transformation From a Product Focus to an Audience-Centric Go-to-Market Model

    It’s not easy for organizations to stay attuned to their buyer and customer audiences. To combat these issues, Ross and Marisa introduced the SiriusDecisions Go-to-Market Execution Model, a...

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  • Meet the Newest SiriusDecisions Demand Waterfall!

    Meet the Newest SiriusDecisions Demand Waterfall!

    Since its debut in 2006, the iconic SiriusDecisions Demand Waterfall® has been adopted in countless b-to-b organizations. Now, continued changes to b-to-b processes and technologies have inspired...

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  • Accelerating the B-to-B Revenue Engine

    Accelerating the B-to-B Revenue Engine

    At Summit 2017 in Las Vegas, Tony Jaros and Phil Harrell provided a detailed view of the many components of a b-to-b revenue engine. By understanding the factors that drive revenue, b-to-b leaders...

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  • Authenticity, Mindfulness and How to Live a Life Uncommon: Jewel Sets an Inspirational Tone for Summit 2017

    Authenticity, Mindfulness and How to Live a Life Uncommon: Jewel Sets an Inspirational Tone for Summit 2017

    It should come as no surprise that, when set against the one-of-a-kind, shimmering stage of Las Vegas, Summit 2017, the premier event for b-to-b sales, marketing and product leaders, opened with...

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  • The Best Tweetable Moments of SiriusDecisions Summit 2017, Day One

    The Best Tweetable Moments of SiriusDecisions Summit 2017, Day One

    If the dazzling lights of the famous Las Vegas Strip seem even a bit brighter this week, it might be the thought leadership illuminating The Venetian, as thousands of the smartest minds in b-to-b...

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  • Why “Bite-Sized” Learning Is Here to Stay

    Why “Bite-Sized” Learning Is Here to Stay

    Putting today’s sellers into long, passive training sessions and expecting them to concentrate isn’t a feasible outcome – the right training and content for sales reps needs to be immediate,...

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  • 2017 Summit Haikus

    2017 Summit Haikus

    SiriusDecisions Summit kicks off in Las Vegas this week – get in the spirit with a new set of haikus inspired by all that Summit will offer.

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  • Three Ways Marketing Operations Impacts Revenue

    Three Ways Marketing Operations Impacts Revenue

    To be successful, marketing operations must align its goals with those of the marketing function, which, in turn, should be aligned with the sales objectives and organizational objectives.

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  • What Recruiters Should Look for in a B-to-B CMO

    What Recruiters Should Look for in a B-to-B CMO

    Recruiters should focus their searches on marketing leaders who can demonstrate an ability to strategize, transform, deliver impact and ensure an optimal organizational design.

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  • How to Do Marketing Planning at Emerging Companies in Six Steps

    How to Do Marketing Planning at Emerging Companies in Six Steps

    French writer Antoine de Saint-Exupéry is quoted as saying “A goal without a plan is just a wish.” Of course, no emerging company simply “wishes” for success, but sometimes without a structured...

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  • Customer Messaging Post-Sale

    Customer Messaging Post-Sale

    Most organizations focus on developing portfolio messaging for prospective buyers – not for existing customers. Messaging for customers is different and should support a positive post-sale...

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  • Viva Las Summit! Five Things to Expect at Summit 2017

    Viva Las Summit! Five Things to Expect at Summit 2017

    Time to double down, b-to-b high rollers – the time for Summit is upon us! Your bags are on their way to being packed to accommodate several costume changes, the new (hopefully comfortable) kicks...

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  • Keys to Overcoming Regulatory Hurdles to Creating Demand in Financial Services

    Keys to Overcoming Regulatory Hurdles to Creating Demand in Financial Services

    How can financial services marketers drive demand while keeping regulators happy? Follow these three essential guidelines.

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