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Stronger Together: Aligning Sales and Marketing Planning

June 28, 2018

Sales and marketing are often handed a set of business goals, and then they independently develop operating plans. Pursuing separate planning tracks fails to take advantage of key strengths and knowledge that each organization brings to the table.

Failure to align planning efforts at the outset of operating plan development also can lead to execution misfires, wasted efforts and missed business objectives.

We’ve developed an e-book to introduce you to the SiriusDecisions Sales and Marketing Planning models and walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

2019 Planning Assumptions: Sales Operations

In this webcast replay, we share seven planning assumptions to drive the agenda of sales operations leaders...

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The SiriusDecisions Relative Productivity Framework

The SiriusDecisions Relative Productivity Framework enables sales operations leaders to direct marketing an...

Drive predictable and scalable growth through your revenue engine.

Stronger Together: Aligning Sales and Marketing Planning

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Stronger Together: Aligning Sales and Marketing Planning

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