Sales and marketing are often handed a set of business goals, and then they independently develop operating plans. Pursuing separate planning tracks fails to take advantage of key strengths and knowledge that each organization brings to the table.
Failure to align planning efforts at the outset of operating plan development also can lead to execution misfires, wasted efforts and missed business objectives.
We’ve developed an e-book to introduce you to the SiriusDecisions Sales and Marketing Planning models and walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
