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Today’s buyers expect visibility and personalization across the entire customer lifecycle. In this new reality, marketing and sales operations must align to drive efficiency and growth.
Advance your sales organization through fact-based, data-driven and comprehensive coverage design that leads to increased sales effectiveness and greater profitability.

As 2020 approaches, sales leaders are planning their sales structures and territories. Learn how Brandon Roberts, from best-in-class Mindbody, leveraged SiriusDecisions to effectively and strategical
Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

In this post, we spoke with Brandon Roberts, senior director, global sales operations at MINDBODY.

You can’t keep your eyes off your smartphone and you’d never log into your sales force automation system if given the choice. Why? In his latest blog post for SiriusDecisions, Steve Silver...

A holistic view of the revenue engine aligns the operations team for sales, marketing and customer success. In his latest blog post for SiriusDecisions, Julian Archer reveals three insights that...

Revenue operations initiatives and teams need a charter. SiriusDecisions’ Revenue Operations Charter defines a path to align seven elements – The Sirius7 – to elevate organizational performance.
In this guide, we describe seven planning assumptions that sales operations leaders should incorporate into their planning for 2020.

Effective B2B sales coverage design requires a careful mix, and sales ops leaders know that planning becomes increasingly difficult as the organization grows and evolves. Fortunately,...
Explore data-driven insights on the keys to high performance for the sales operations function.

B-to-b sales operations is an evolving discipline. SiriusDecisions is conducting a global study to understand sales operations’ new roles, responsibilities and accountabilities in your...
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
Learn how National Instruments organized the sales operations function to boost sales productivity, improve global forecast accuracy and more.
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation plan to better maintain and attract top sales talent.
Receive a step-by-step process that guides CSOs and sales operations leaders through the critical components of compensation plan design and assessment, preparing them to become sales comp SMEs.

In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.
Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and product.