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Sales Operations: The Keys to High Performance

July 17, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

Sales leaders depend on sales operations to be a strategic partner providing insight and intelligence about markets, customers, competitors and sales performance, and to develop and manage initiatives that improve the efficiency of the sales organization.

This e-book provides data-driven insights into what high performance looks like for the sales operations function, an understanding of operating standards that deliver higher performance, and guidance on prioritizing actions to improve sales performance.

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