Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

February 8, 2019

Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both. When customer data is poor quality, overly dispersed or hard to access, it becomes an inhibitor to delivering a positive and consistent customer experience.

This replay will provide the following benefits for sales and marketing:

  • Understand which buyer and customer journey processes and technologies are most impacted by data, and learn how to ensure those activities are fueled with accurate and complete information
  • Determine your organization’s proficiency at data-driven customer engagement and how to improve it over time
  • Discover how sales intelligence can be integrated with insights from other areas of the organization to form a complete view of the target audience
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