×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

2018 State of B2B Tech Investment: What Companies Need to Know Now

September 12, 2018

There is a seemingly infinite universe of technologies and services in B2B.

The rapid development of technologies targeted at B2B sales, marketing and product functions is fueling a wave of transformational change in today’s B2B companies. Shifts in customer expectations, increased demands from a rapidly evolving workforce and global regulatory pressures around data privacy are altering business models, infrastructure and organizational processes. They’re also changing the way businesses must use technology to help them deliver on their goals. The opportunities for growth are as infinite as the technology options available to support that growth, but companies must invest and deploy wisely to win.

In this e-book, we explore the technology investment plans of B2B organizations, why organizations continue to struggle to see a return on their technology investments, and a fundamental shift that’s required in how B2B leaders view the technology and services landscape to get the most from today’s powerful technology options.

Previous
National Instruments Realizes Global Revenue Growth Through Functional Organization
National Instruments Realizes Global Revenue Growth Through Functional Organization

Learn how National Instruments organized the sales operations function to boost sales productivity, improve...

Next Item
Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior
Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation p...