Resources for the Sales Operations Leader

SiriusDecisions’ combination of in-depth research, data, proven frameworks and expertise are unique in the industry. Our models, plus benchmark data gathered from similar organizations, enable sales operations leaders to accurately assess the state of the sales operations function and ensure they are providing the strategic needs required by sales leaders. Explore content for this role below.

  • SiriusStars Interview: Brandon Roberts, MindBody4:42

    SiriusStars Interview: Brandon Roberts, MindBody

    As 2020 approaches, sales leaders are planning their sales structures and territories. Learn how Brandon Roberts, from best-in-class Mindbody, leveraged SiriusDecisions to effectively and strategical

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  • Align to Win: The Rise Revenue Operations

    Align to Win: The Rise Revenue Operations

    Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

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  • Interview With a SiriusStar: Brandon Roberts, Senior Director, Global Sales Operations, MINDBODY

    Interview With a SiriusStar: Brandon Roberts, Senior Director, Global Sales Operations, MINDBODY

    In this post, we spoke with Brandon Roberts, senior director, global sales operations at MINDBODY.

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  • Navigating Netflix Is Easy – So, Why Is Navigating Sales Tech So Hard?

    Navigating Netflix Is Easy – So, Why Is Navigating Sales Tech So Hard?

    You can’t keep your eyes off your smartphone and you’d never log into your sales force automation system if given the choice. Why? In his latest blog post for SiriusDecisions, Steve Silver...

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  • Check out featured stories from our SiriusStars

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  • Three Tips for Running a High-Performance B-to-B Revenue Engine

    Three Tips for Running a High-Performance B-to-B Revenue Engine

    A holistic view of the revenue engine aligns the operations team for sales, marketing and customer success. In his latest blog post for SiriusDecisions, Julian Archer reveals three insights that...

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  • Introducing the Sirius7™: Seven Elements to Align in Your Revenue Engine

    Introducing the Sirius7™: Seven Elements to Align in Your Revenue Engine

    Revenue operations initiatives and teams need a charter. SiriusDecisions’ Revenue Operations Charter defines a path to align seven elements – The Sirius7 – to elevate organizational performance.

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  • Sales Operations: Planning Guide 2020

    Sales Operations: Planning Guide 2020

    In this guide, we describe seven planning assumptions that sales operations leaders should incorporate into their planning for 2020.

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  • Secrets of Sales Coverage Design Success

    Secrets of Sales Coverage Design Success

    Effective b-to-b sales coverage design requires a careful mix, and sales ops leaders know that planning becomes increasingly difficult as the organization grows and evolves. Fortunately,...

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  • Sales Operations: The Keys to High Performance

    Sales Operations: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales operations function.

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  • Help Shape the Future of Sales Operations!

    Help Shape the Future of Sales Operations!

    B-to-b sales operations is an evolving discipline. SiriusDecisions is conducting a global study to understand sales operations’ new roles, responsibilities and accountabilities in your...

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  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • National Instruments Realizes Global Revenue Growth Through Functional Organization

    National Instruments Realizes Global Revenue Growth Through Functional Organization

    Learn how National Instruments organized the sales operations function to boost sales productivity, improve global forecast accuracy and more.

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

    Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

    Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation plan to better maintain and attract top sales talent.

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  • SiriusFoundations: Sales Operations Webcast Replay

    SiriusFoundations: Sales Operations Webcast Replay

    SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.

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  • Comprehensive Guide to Sales Compensation

    Comprehensive Guide to Sales Compensation

    Receive a step-by-step process that guides CSOs and sales operations leaders through the critical components of compensation plan design and assessment, preparing them to become sales comp SMEs.

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  • Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

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  • Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.

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  • The SiriusDecisions Sales Planning Model

    The SiriusDecisions Sales Planning Model

    Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and product.

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  • 2019 Planning Assumptions: Sales Operations

    2019 Planning Assumptions: Sales Operations

    In this webcast replay, we share seven planning assumptions to drive the agenda of sales operations leaders in 2019.

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