Resources for the Sales Operations Leader

SiriusDecisions’ combination of in-depth research, data, proven frameworks and expertise are unique in the industry. Our models, plus benchmark data gathered from similar organizations, enable sales operations leaders to accurately assess the state of the sales operations function and ensure they are providing the strategic needs required by sales leaders. Explore content for this role below.

  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • National Instruments Realizes Global Revenue Growth Through Functional Organization

    National Instruments Realizes Global Revenue Growth Through Functional Organization

    Learn how National Instruments organized the sales operations function to boost sales productivity, improve global forecast accuracy and more.

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  • 2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

    Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

    Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation plan to better maintain and attract top sales talent.

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  • Check out featured stories from our SiriusStars

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  • SiriusFoundations: Sales Operations Webcast Replay

    SiriusFoundations: Sales Operations Webcast Replay

    SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.

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  • Sales Operations Planning Assumptions Guide 2019

    Sales Operations Planning Assumptions Guide 2019

    In this guide, we describe seven planning assumptions that sales operations leaders should incorporate into their planning for 2019 as they seek ways to exploit the AI revolution and other trends.

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  • Emergence of Revenue Operations Webcast Replay

    Emergence of Revenue Operations Webcast Replay

    Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing.

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  • Comprehensive Guide to Sales Compensation

    Comprehensive Guide to Sales Compensation

    Receive a step-by-step process that guides CSOs and sales operations leaders through the critical components of compensation plan design and assessment, preparing them to become sales comp SMEs.

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  • Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay

    In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.

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  • Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Don’t Sideswipe Customers Because of Blind Spots Webcast Replay

    Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.

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  • The SiriusDecisions Sales Planning Model

    The SiriusDecisions Sales Planning Model

    Drive a cross-organizational sales planning process that reinforces alignment between sales, marketing and product.

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  • 2019 Planning Assumptions: Sales Operations

    2019 Planning Assumptions: Sales Operations

    In this webcast replay, we share seven planning assumptions to drive the agenda of sales operations leaders in 2019.

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  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • The SiriusDecisions Relative Productivity Framework

    The SiriusDecisions Relative Productivity Framework

    The SiriusDecisions Relative Productivity Framework enables sales operations leaders to direct marketing and sales resources to improve both efficiency and effectiveness.

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  • No Caps! Making Sales and Finance Happy With Compensation Authorizations

    No Caps! Making Sales and Finance Happy With Compensation Authorizations

    Want to make your organization’s sales and finance teams happy? Stop applying caps – and start authorizing high achievement!

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  • The Demand Waterfall: A Modular System to End Chaos

    The Demand Waterfall: A Modular System to End Chaos

    The demand management process often lacks consistency and alignment on key factors. The SiriusDecisions Demand Waterfall is a modular framework designed to bring alignment and consistency to the...

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  • Why Sales Compensation Management Systems Are Critical

    Why Sales Compensation Management Systems Are Critical

    Sales compensation management (SCM) solutions provide real advantages over spreadsheets and homegrown commission management systems due to their affordability, relative ease of use, completeness...

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  • Five Steps to an Annual Sales Force Automation Audit

    Five Steps to an Annual Sales Force Automation Audit

    Analyst Steve Silver recommends conducting an annual five-step audit of your sales force automation system.

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  • Sales Operations is a Force Multiplier

    Sales Operations is a Force Multiplier

    B-to-b sales organizations invest a lot of time, energy and resources in improving sales representative competencies, but often overlook the importance of skills and knowledge in the sales...

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  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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