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Chief Sales Officers Planning Assumptions Guide 2019

August 24, 2017

SiriusDecisions defines sales efficiency as the amount of revenue generated for every dollar invested in sales, and our data shows wide variability in this metric among companies. Chief sales officers (CSOs) can increase sales efficiency through three primary methods: reducing costs, increasing revenue or a combination of these. In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2019 revenue goals.

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