Resources for the Sales Enablement Leader

SiriusDecisions helps sales enablement leaders prioritize enablement efforts to ensure every rep has the skills, knowledge, process expertise and access to the assets to maximize every buyer interaction. We do this through the lenses of sales talent management, sales asset management and sales communications management. Explore content for this role below.

  • Align to Win: The Rise Revenue Operations

    Align to Win: The Rise Revenue Operations

    Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

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  • Enablement Is the New Black

    Enablement Is the New Black

    At SiriusDecisions, we’ve been seeing more and more of our clients transitioning their enablement focus from empowering only sales team members to supporting every customer-facing persona. It’s...

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  • Sales Enablement: Planning Guide 2020

    Sales Enablement: Planning Guide 2020

    In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.

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  • Twelve Tips for Driving Sales Asset Productivity

    Twelve Tips for Driving Sales Asset Productivity

    The average b-to-b sales organization has 1,376 sales assets that are stored in roughly 6.5 locations. Are you ensuring your sales reps are able to use all of the content that is available to them...

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  • Enablement Is the New Black: Driving Peak Competence Across the Entire Revenue Engine Webcast Replay

    Enablement Is the New Black: Driving Peak Competence Across the Entire Revenue Engine Webcast Replay

    In this replay, we identify the connections between sales, partner and customer success interactions that must be supported by enterprise-wide enablement opportunities.

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  • Check out featured stories from our SiriusStars

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  • Sales Enablement: The Keys to High Performance

    Sales Enablement: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales enablement function.

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  • Reps in high-performing companies spend 26% less time searching for and managing sales content than those in low-performing companies.

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  • Are You a Sales Enabler or a Sales Inflictor?

    Are You a Sales Enabler or a Sales Inflictor?

    If enablement is growing, leaning toward sales and needs to focus on seller skills, why do many organizations still insist on launching sales inflictment instead of sales enablement toward their...

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  • Red Hat Improves Buyer Engagement with Development of New Messaging

    Red Hat Improves Buyer Engagement with Development of New Messaging

    Discover how Red Hat built a sales messaging program to enable sales to engage with higher-level audiences and discover new opportunities.

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  • Start With Sales: Enable Through Activity Studies

    Start With Sales: Enable Through Activity Studies

    Today, sales enablement has a broad mandate that requires buy-in from many parts of the organization. It never hurts to have some data to support your initiatives. Peter Zink highlights how the...

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.

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  • Success Story: Red Hat2:28

    Success Story: Red Hat

    Red Hat sought a sales enablement program that provided a consistent and compelling value proposition.

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  • SiriusFoundations: Sales Enablement Webcast Replay

    SiriusFoundations: Sales Enablement Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall provides a five-stage framework that encompasses the key activities required to continually source and hire the best sales talent.

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  • High-performing companies are 18% more likely to complete formal onboarding for all sales roles within six months than low-performing companies.

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  • The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework helps facilitate a competency-aligned process to define, design, develop and deploy a consistent and scalable sales onboarding program.

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  • The SiriusDecisions Continuous Learning Framework

    The SiriusDecisions Continuous Learning Framework

    Establish a process to organize and align ongoing learning to competencies and assess learning continuums for retention and impact.

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  • Long-Term Competency in a Short-Term World

    Long-Term Competency in a Short-Term World

    Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively execute.

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  • The Science of Selling – Three Things to Know

    The Science of Selling – Three Things to Know

    Intelligence is creeping into sales, with analytical engines doing the heavy lifting. Learn three ways that sales technology is enhancing the way we sell and enable our sellers.

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  • Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales learning has long been executed manually and repetitively. Organizations are seeking ways to more effectively deliver learning to high-performing and Millennial sellers. Sales learning and...

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  • Top Priorities for Sales Enablement Strategies4:34

    Top Priorities for Sales Enablement Strategies

    Gain clarity on the five areas of focus for sales enablement leaders.

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