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Sales Enablement: The Keys to High Performance

July 24, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

B-to-b sales enablement leaders strive to build an environment in which sales reps always have access to the most relevant content and understand the context, demonstrate the competence and receive the coaching they need to confidently engage customers in meaningful conversations.

In this e-book, you’ll gain data-driven insights into what high performance looks like for the sales enablement function and how to prioritize actions that improve sales performance.

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Sales Enablement: Planning Guide 2020
Sales Enablement: Planning Guide 2020

In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into t...

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Red Hat Improves Buyer Engagement with Development of New Messaging
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