Sales Enablement: Taking an Audience-Centric Approach Webcast Replay

June 6, 2017

When an organization evolves its go-to-market approaches from product-centric to audience-centric, the sales force must be brought along, or it will be unable to continue audience-based conversations that are initiated by marketing.

In this webcast, we will demonstrate the elements of a sales enablement program that are impacted when an organization makes a shift from product-centric to audience-centric selling.

Previous
The SiriusDecisions Sales Enablement Range of Responsibilities Model
The SiriusDecisions Sales Enablement Range of Responsibilities Model

Ensure your sales enablement function has the skills, knowledge and expertise to be effective and efficient.

Next Item
Best Practices for a Sales Content Audit Overview
Best Practices for a Sales Content Audit Overview

Identify gaps in buyer-facing content and increase sales productivity.

×

View Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Thank you!
Error - something went wrong!