Sales enablement leaders must design, resource and upskill their function, with a focus on ensuring that reps have the skills, knowledge and process expertise to be effective and efficient. The SiriusDecisions Sales Enablement Range of Responsibilities Model supports these efforts by providing the scope of possible enablement efforts for consideration in three priority areas: sales talent, sales assets and sales communications.
Other content in this Stream
Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.
Gain clarity on the five areas of focus for sales enablement leaders.
At SiriusDecisions, we’ve been seeing more and more of our clients transitioning their enablement focus from empowering only sales team members to supporting every customer-facing persona. It’s...
In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.
The average b-to-b sales organization has 1,376 sales assets that are stored in roughly 6.5 locations. Are you ensuring your sales reps are able to use all of the content that is available to them...
In this replay, we identify the connections between sales, partner and customer success interactions that must be supported by enterprise-wide enablement opportunities.
Explore data-driven insights on the keys to high performance for the sales enablement function.
If enablement is growing, leaning toward sales and needs to focus on seller skills, why do many organizations still insist on launching sales inflictment instead of sales enablement toward their...
Discover how Red Hat built a sales messaging program to enable sales to engage with higher-level audiences and discover new opportunities.
Today, sales enablement has a broad mandate that requires buy-in from many parts of the organization. It never hurts to have some data to support your initiatives. Peter Zink highlights how the...
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.
Red Hat sought a sales enablement program that provided a consistent and compelling value proposition.
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
The SiriusDecisions Sales Talent Recruitment Waterfall provides a five-stage framework that encompasses the key activities required to continually source and hire the best sales talent.
The SiriusDecisions Sales Onboarding Execution Framework helps facilitate a competency-aligned process to define, design, develop and deploy a consistent and scalable sales onboarding program.
Establish a process to organize and align ongoing learning to competencies and assess learning continuums for retention and impact.
Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively execute.
Intelligence is creeping into sales, with analytical engines doing the heavy lifting. Learn three ways that sales technology is enhancing the way we sell and enable our sellers.
Sales learning has long been executed manually and repetitively. Organizations are seeking ways to more effectively deliver learning to high-performing and Millennial sellers. Sales learning and...