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Long-Term Competency in a Short-Term World

October 13, 2017

92 percent of organizations indicated that improving rep selling skills is a top priority over the next 12 months, yet less than 50 percent indicate they have a formal program for ongoing advanced sales skills training in place.  Sales training is often executed as a separate workflow to reps’ daily activities; this disconnects the learning from the actual doing, diminishing retention and straining productivity. In fact, roughly 90 percent of traditional learning will be forgotten within the first 30 days unless it is reinforced or used on a daily basis. The challenge is how to drive learning and skills development into the daily routine of reps in a meaningful and lasting way that is effective across a variety of regions and cultures. Download this e-book for best practices on how to equip reps with the skills, knowledge, process expertise and assets to maximize every buyer interaction.



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