SiriusDecisions 2017 Sales Enablement Study

October 16, 2017

In b-to-b sales environments, the average tenure of a rep with a typical organization is far shorter, as most individual contributors have traditionally moved from company to company in pursuit of better short-term gratification via leveraged compensation plans. As organizations evolve, however, awareness is high around the value of investing in the long-term support of professional sellers. The goal of sales enablement is to ensure reps possess the skills, knowledge, assets and process expertise to maximize every buyer interaction.

No Previous Flipbooks

Next Item
Long-Term Competency in a Short-Term World
Long-Term Competency in a Short-Term World

Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively exec...