Resources for the Sales Enablement Leader

SiriusDecisions helps sales enablement leaders prioritize enablement efforts to ensure every rep has the skills, knowledge, process expertise and access to the assets to maximize every buyer interaction. We do this through the lenses of sales talent management, sales asset management and sales communications management. Explore content for this role below.

  • Sales Enablement: Planning Guide 2020

    Sales Enablement: Planning Guide 2020

    In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.

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  • Sales Enablement: The Keys to High Performance

    Sales Enablement: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales enablement function.

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  • Red Hat Improves Buyer Engagement with Development of New Messaging

    Red Hat Improves Buyer Engagement with Development of New Messaging

    Discover how Red Hat built a sales messaging program to enable sales to engage with higher-level audiences and discover new opportunities.

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.

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  • Check out featured stories from our SiriusStars

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  • Success Story: Red Hat2:28

    Success Story: Red Hat

    Red Hat sought a sales enablement program that provided a consistent and compelling value proposition.

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  • Reps in high-performing companies spend 26% less time searching for and managing sales content than those in low-performing companies.

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  • SiriusFoundations: Sales Enablement Webcast Replay

    SiriusFoundations: Sales Enablement Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall provides a five-stage framework that encompasses the key activities required to continually source and hire the best sales talent.

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  • The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework helps facilitate a competency-aligned process to define, design, develop and deploy a consistent and scalable sales onboarding program.

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  • The SiriusDecisions Continuous Learning Framework

    The SiriusDecisions Continuous Learning Framework

    Establish a process to organize and align ongoing learning to competencies and assess learning continuums for retention and impact.

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  • Long-Term Competency in a Short-Term World

    Long-Term Competency in a Short-Term World

    Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively execute.

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  • The Science of Selling – Three Things to Know

    The Science of Selling – Three Things to Know

    Intelligence is creeping into sales, with analytical engines doing the heavy lifting. Learn three ways that sales technology is enhancing the way we sell and enable our sellers.

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  • Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales learning has long been executed manually and repetitively. Organizations are seeking ways to more effectively deliver learning to high-performing and Millennial sellers. Sales learning and...

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  • Top Priorities for Sales Enablement Strategies4:34

    Top Priorities for Sales Enablement Strategies

    Gain clarity on the five areas of focus for sales enablement leaders.

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  • High-performing companies are 18% more likely to complete formal onboarding for all sales roles within six months than low-performing companies.

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  • Lionbridge Technologies2:13

    Lionbridge Technologies

    Discover Lionbridge's journey to sales onboarding excellence.

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