Resources for the Sales Enablement Leader

SiriusDecisions helps sales enablement leaders prioritize enablement efforts to ensure every rep has the skills, knowledge, process expertise and access to the assets to maximize every buyer interaction. We do this through the lenses of sales talent management, sales asset management and sales communications management. Explore content for this role below.

  • 2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    2018 State of B-to-B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    Sales Enablement for the First-Line Sales Manager (Results from Our 2018 North America Sales Talent Study)

    In this guide, we address the need for b-to-b sales leaders to emphasize sales enablement tactics that directly support first-line managers using data gathered from our 2018 Sales Talent Study.

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  • Success Story: Red Hat2:28

    Success Story: Red Hat

    Red Hat sought a sales enablement program that provided a consistent and compelling value proposition.

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  • Sales Enablement Planning Assumptions Guide 2019

    Sales Enablement Planning Assumptions Guide 2019

    In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2019.

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  • The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall

    The SiriusDecisions Sales Talent Recruitment Waterfall provides a five-stage framework that encompasses the key activities required to continually source and hire the best sales talent.

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  • Check out featured stories from our SiriusStars

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  • The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework

    The SiriusDecisions Sales Onboarding Execution Framework helps facilitate a competency-aligned process to define, design, develop and deploy a consistent and scalable sales onboarding program.

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  • Reps in high-performing companies spend 26% less time searching for and managing sales content than those in low-performing companies.

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  • The SiriusDecisions Continuous Learning Framework

    The SiriusDecisions Continuous Learning Framework

    Establish a process to organize and align ongoing learning to competencies and assess learning continuums for retention and impact.

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  • Long-Term Competency in a Short-Term World

    Long-Term Competency in a Short-Term World

    Get best practices on how to equip reps with the lasting knowledge and skills they need to effectively execute.

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  • Is 25 Percent a Bad Number?

    Is 25 Percent a Bad Number?

    Seasoned sales reps hate to listen to training. Leading sales enablement professionals deliver information in a variety of ways and provide multiple learning modalities to make absorption align...

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  • SiriusDecisions 2017 Sales Enablement Study

    SiriusDecisions 2017 Sales Enablement Study

    Download the SiriusDecisions 2017 Sales Enablement Study to find out the scope of sales enablement and priorities of focus.

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  • The Top 10 Reasons Sales Doesn’t Read Your Email

    The Top 10 Reasons Sales Doesn’t Read Your Email

    Internal emails take up too much of sales reps’ time, which makes them picky about what they read. There are 10 surefire ways to ensure that your email will get deleted before it’s read. If...

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  • Metrics: Leading, Leaning and Lagging, Oh My!

    Metrics: Leading, Leaning and Lagging, Oh My!

    Time is money. It’s the most significant variable in maximizing rep lifetime value across the sales talent lifecycle, potentially worth millions for every strong seller we support. But enablement...

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  • The Three Facets of Event Sponsorship: Customer Engagement, New Business and Brand Awareness

    The Three Facets of Event Sponsorship: Customer Engagement, New Business and Brand Awareness

    As someone whose career spans more than 15 years in event management, Laura Vogel, SiriusDecisions’ senior director of events, is well versed in the challenges that events teams continually face.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • High-performing companies are 18% more likely to complete formal onboarding for all sales roles within six months than low-performing companies.

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  • I've Been Selling a Long Time – Just Leave Me Alone and Let Me Make My Number

    I've Been Selling a Long Time – Just Leave Me Alone and Let Me Make My Number

    Today, organizational and commercial change are almost constant, which creates tension among tenured sales reps who want to stay in their comfort zone.

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • The Science of Selling – Three Things to Know

    The Science of Selling – Three Things to Know

    Intelligence is creeping into sales, with analytical engines doing the heavy lifting. Learn three ways that sales technology is enhancing the way we sell and enable our sellers.

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  • Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales Learning and Coaching Technology: Three No-Brainer Outcomes

    Sales learning has long been executed manually and repetitively. Organizations are seeking ways to more effectively deliver learning to high-performing and Millennial sellers. Sales learning and...

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  • Sales Enablement: Taking an Audience-Centric Approach Webcast Replay

    Sales Enablement: Taking an Audience-Centric Approach Webcast Replay

    Watch as we demonstrate the elements of a sales enablement program that are impacted when an organization makes a shift from product-centric to audience-centric selling.

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  • A, B or C – Sales Enablement’s Challenge of Choice

    A, B or C – Sales Enablement’s Challenge of Choice

    Robert Frost's poem "The Road Not Taken" is often interpreted as advice to always take the less-traveled path, but others suggest it's more about second-guessing choices made in the past. Many...

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