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What Boards of Directors Want From the Head of Marketing

July 26, 2018

What do board members expect from marketing leaders during quarterly board meetings? What gets heads of marketing into trouble in board members' eyes? This e-book provides insight into board members' expectations and best practices for heads of marketing.

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Calero Transforms Its Marketing Function and Sees 300% Increase in Marketing-Sourced Revenue
Calero Transforms Its Marketing Function and Sees 300% Increase in Marketing-Sourced Revenue

See how Calero overcame messaging, brand and organizational challenges they faced after a merger and transf...

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The SiriusDecisions Anatomy of an Emerging Company Marketing Plan
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a...