Top Five Ways for CMOs to Transform Marketing in Sales-Led Organizations

May 4, 2018

Does your marketing team ever feel resistance from – or marginalized by – sales? Is marketing considered a sales support function that pretty brochures and ads come from, or the team that coordinates events for sales? Is growth defined by how many sales reps can be added? Is marketing reacting to an endless series of urgent sales requests without much upfront marketing involvement in planning or efficiencies? If any of these situations sound familiar, read on for some advice on transforming marketing in sales-led environments.

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