×

Read Now

First Name
Last Name
Business Phone
Job Title
Title Level
Company
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Stronger Together: Aligning Sales and Marketing Planning

June 28, 2018

Sales and marketing are often handed a set of business goals, and then they independently develop operating plans. Pursuing separate planning tracks fails to take advantage of key strengths and knowledge that each organization brings to the table.

Failure to align planning efforts at the outset of operating plan development also can lead to execution misfires, wasted efforts and missed business objectives.

We’ve developed an e-book to introduce you to the SiriusDecisions Sales and Marketing Planning models and walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Previous
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a...

Next Item
The SiriusDecisions Emerging Company Marketing Measurement Process
The SiriusDecisions Emerging Company Marketing Measurement Process

The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stage...