Six Things I Wish I Knew When I Was a CMO

November 20, 2017

When I first joined SiriusDecisions, someone asked me whether I was a former client, and if not, why not? Well, that was fairly simple. During all my years as a successful CMO at a FTSE 100 Index-listed business, I’d never come across the concept of the advisory service for marketing, sales or product professionals. I had no idea that peer-level support existed for precisely the challenges that were sitting on my desk.

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