Marketing Measurement for Emerging Companies Webcast Replay

April 12, 2018

In this replay, we review the benefits of marketing measurement aligned to business goals and share a three-stage process to develop and execute marketing measurement at emerging companies, leveraging the principles of the SiriusDecisions Aligned Measurement Process Model. The three stages of the process are:

  • Strategy. The strategy stage sets the direction of the measurement work. To demonstrate marketing’s contribution to the business, marketing leaders must establish measures that align with the company’s business goals.
  • Execution. Once plans are developed, the execution stage begins, encompassing the construction of reporting, the distribution of reports to key stakeholders and ensuring users are able to take action on the findings.
  • Evolution. After measurement results have been communicated, the evolution stage addresses the gathering of feedback, tracking of utilization and refinement of reporting deliverables to facilitate improved decision-making.
Previous
The SiriusDecisions Emerging Company Marketing Measurement Process
The SiriusDecisions Emerging Company Marketing Measurement Process

The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stage...

Next Item
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation consideration...

×

View Now

First Name
Last Name
Job Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Refer to our Privacy Policy
Thank you!
Error - something went wrong!