Being the little guy and needing to compete against big companies that have more resources and larger budgets is challenging; however, technology can be an equalizer. Smaller, more nimble organizations can use technology to leapfrog the competition by allowing resource-constrained teams to operate at scale and become even more productive than larger enterprise functions. This replay provides the following benefits:
For sales, marketing and product:
- Learn how a technology roadmap and capabilities can help your organization scale to enterprise-level operational performance
- Get data-driven guidance on the optimal combination of people, process and technology based on emerging-company marketing investment patterns
- Learn tips and tricks for avoiding point solutions traps that can lead to wasted time and reduced profitability
