CMOs Rank Skills Enhancement for 2018 and Beyond

September 19, 2017

CMOs are adding or enhancing b-to-b marketing skills to help them grow and retain top talent, as well as enable and drive high-performance marketing. The annual SiriusDecisions Global CMO Study gives b-to-b marketing leaders a glimpse at what everyone else is doing in the world of b-to-b marketing, including planned skills enhancements. Marketing operations is the greatest area for planned skills enhancements, with an emphasis on measurement, analytics and reporting.

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