Resources for the Marketing Leader at an Emerging Growth Company

SiriusDecisions helps marketing leaders at emerging companies understand and translate company goals into marketing objectives that clearly articulate their contribution. Through our extensive work with emerging companies, we have developed the insights and resources that small, nimble marketing teams need to optimize their b-to-b revenue engine and power hyper-growth. Explore the content below.

  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • Marketing Measurement for Emerging Companies Webcast Replay

    Marketing Measurement for Emerging Companies Webcast Replay

    In this replay, we review the benefits of marketing measurement aligned to business goals and share a three-stage process to develop and execute marketing measurement at emerging companies.

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  • The SiriusDecisions Emerging Company Marketing Measurement Process

    The SiriusDecisions Emerging Company Marketing Measurement Process

    The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stages of marketing measurement at emerging companies – strategy, execution and evolution.

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  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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  • Top 10 Considerations to Set Up Your Demand Unit Waterfall™

    Top 10 Considerations to Set Up Your Demand Unit Waterfall™

    When it comes to setting up the SiriusDecisions Demand Unit Waterfall™, most organizations want a set of instructions or, at the very least, a list of items needed to complete the setup. Based on...

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  • Learn about The Demand Unit Waterfall™1:40

    Learn about The Demand Unit Waterfall™

    Learn about The Demand Unit Waterfall™ in this interview with Jen Horton (VP and Group Director, Demand Services). Download the model here: http://ow.ly/PLwq30kJrpy

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  • The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

    The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

    The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a-page template to align with company growth plans.

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  • Emerging Company Campaign Plan-on-a-Page Webcast Replay

    Emerging Company Campaign Plan-on-a-Page Webcast Replay

    A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to achieve.

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  • The SiriusDecisions Revenue Ecosystem

    The SiriusDecisions Revenue Ecosystem

    The SiriusDecisions Revenue Ecosystem provides a macro view for simplifying and clarifying the understanding and management of cross-functional alignment in a workflow.

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  • How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair Advantage Webcast Replay

    How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair Advantage Webcast Replay

    Being the little guy and needing to compete against big companies that have more resources and larger budgets is challenging; however, technology can be an equalizer.

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  • Join Us at #SDTechX

    Join Us at #SDTechX

    Join more than 500 of your peers for two days of data-driven best practices research, new innovations across the b-to-b space, and an opportunity to network with an elite community.

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  • The Seven Steps of Campaign Implementation

    The Seven Steps of Campaign Implementation

    The SiriusDecisions Campaign Framework provides a strategic approach to address customer needs and distinct market segments. Successful implementation requires alignment to business objectives...

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Top Five Ways for CMOs to Transform Marketing in Sales-Led Organizations

    Top Five Ways for CMOs to Transform Marketing in Sales-Led Organizations

    Does your marketing team ever feel resistance from – or marginalized by – sales? Is marketing considered a sales support function that pretty brochures and ads come from, or the team that...

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  • CMOs Rank Skills Enhancement for 2018 and Beyond

    CMOs Rank Skills Enhancement for 2018 and Beyond

    CMOs are adding or enhancing b-to-b marketing skills to help them grow and retain top talent, as well as enable and drive high-performance marketing. The annual SiriusDecisions Global CMO Study...

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  • Six Things I Wish I Knew When I Was a CMO

    Six Things I Wish I Knew When I Was a CMO

    When I first joined SiriusDecisions, someone asked me whether I was a former client, and if not, why not? Well, that was fairly simple. During all my years as a successful CMO at a FTSE 100...

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  • How to Use Metrics to Drive Alignment and Accountability

    How to Use Metrics to Drive Alignment and Accountability

    In our work with sales, marketing and product leaders, they frequently share that they are struggling to drive focus across functions, teams and people in complex initiatives and ongoing...

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  • Your Revenue Engine: Built for Speed, or About to Break Down?

    Your Revenue Engine: Built for Speed, or About to Break Down?

    Drive continued, scalable revenue now and well into the future.

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  • Long-Term Competency in a Short-Term World: B-to-B Marketing Infographic

    Long-Term Competency in a Short-Term World: B-to-B Marketing Infographic

    When asked, here’s what CMOs had to say about enhancing their team's skills this year. What does your organization have planned?

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  • The Top Five Ways to Enhance CMO/CHRO Alignment

    The Top Five Ways to Enhance CMO/CHRO Alignment

    In all businesses, people are the most important asset, and strong alignment between the CMO and chief human resources officer (CHRO) is crucial to finding, engaging, developing and retaining top...

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