Resources for the Marketing Leader at an Emerging Growth Company

SiriusDecisions helps marketing leaders at emerging companies understand and translate company goals into marketing objectives that clearly articulate their contribution. Through our extensive work with emerging companies, we have developed the insights and resources that small, nimble marketing teams need to optimize their B2B revenue engine and power hyper-growth. Explore the content below.

Emerging-Growth Marketing Leaders: The Keys to High Performance

In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.

Read More
SiriusFoundations: Emerging Growth Webcast Replay

Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

Learn More
Sales Is NOT Your Customer

As a marketer, have you ever been told that sales is your customer? That’s simply not true – sales is your teammate, and the most successful hypergrowth companies make sure their individual groups...

Learn More
Build Instead of Buy: Investing in Training Helps Teams at Emerging Companies to Grow

If you are a marketing leader at an emerging company, you are most likely familiar with the concept of “build vs. buy.” In her first blog post for SiriusDecisions, Jennifer Rouse says that...

Learn More
2018 State of B2B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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Check out featured stories from our SiriusStars
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Calero Transforms Its Marketing Function and Sees 300% Increase in Marketing-Sourced Revenue

See how Calero overcame messaging, brand and organizational challenges they faced after a merger and transformed their marketing function to support rapid growth.

Read More
What Boards of Directors Want From the Head of Marketing

This e-book provides insight into board members' expectations and best practices for heads of marketing.

Read More
The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a-page template to align with company growth plans.

Read More
Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Read More
The SiriusDecisions Emerging Company Marketing Measurement Process

The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stages of marketing measurement at emerging companies – strategy, execution and evolution.

Read More
Marketing Measurement for Emerging Companies Webcast Replay

In this replay, we review the benefits of marketing measurement aligned to business goals and share a three-stage process to develop and execute marketing measurement at emerging companies.

Learn More
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

Read More
Emerging Company Campaign Plan-on-a-Page Webcast Replay

A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to achieve.

Learn More
How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair Advantage Webcast Replay

Being the little guy and needing to compete against big companies that have more resources and larger budgets is challenging; however, technology can be an equalizer.

Learn More
TechX Is Now Part of #SDSummit!

Join us at Summit North America to network with B2B technology leaders, see leading-edge evaluative research in action and learn how technology can support your organization's revenue engine.

Learn More
Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

Read More
Your Revenue Engine: Built for Speed, or About to Break Down?

Drive continued, scalable revenue now and well into the future.

Read More
Long-Term Competency in a Short-Term World: B2B Marketing Infographic

When asked, here’s what CMOs had to say about enhancing their team's skills this year. What does your organization have planned?

Read More
Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Read More
Driving Corporate Growth: Get Aligned, Be Accountable

Our research shows that when organizations foster alignment and accountability with the support of data, they reach goals faster. With this winning combination, sales can cultivate true cross-function

Read More
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Resources for the Marketing Leader at an Emerging Growth Company

Emerging-Growth Marketing Leaders: The Keys to High Performance

In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.

SiriusFoundations: Emerging Growth Webcast Replay

Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

Sales Is NOT Your Customer

As a marketer, have you ever been told that sales is your customer? That’s simply not true – sales is your teammate, and the most successful hypergrowth companies make sure their individual groups...

Build Instead of Buy: Investing in Training Helps Teams at Emerging Companies to Grow

If you are a marketing leader at an emerging company, you are most likely familiar with the concept of “build vs. buy.” In her first blog post for SiriusDecisions, Jennifer Rouse says that...

2018 State of B2B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Calero Transforms Its Marketing Function and Sees 300% Increase in Marketing-Sourced Revenue

See how Calero overcame messaging, brand and organizational challenges they faced after a merger and transformed their marketing function to support rapid growth.

What Boards of Directors Want From the Head of Marketing

This e-book provides insight into board members' expectations and best practices for heads of marketing.

The SiriusDecisions Anatomy of an Emerging Company Marketing Plan

The SiriusDecisions Anatomy of an Emerging Company Marketing Plan provides a six-step process and plan-on-a-page template to align with company growth plans.

Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

The SiriusDecisions Emerging Company Marketing Measurement Process

The SiriusDecisions Emerging Company Marketing Measurement Process is a process that outlines the key stages of marketing measurement at emerging companies – strategy, execution and evolution.

Marketing Measurement for Emerging Companies Webcast Replay

In this replay, we review the benefits of marketing measurement aligned to business goals and share a three-stage process to develop and execute marketing measurement at emerging companies.

Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

Emerging Company Campaign Plan-on-a-Page Webcast Replay

A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to achieve.

How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair Advantage Webcast Replay

Being the little guy and needing to compete against big companies that have more resources and larger budgets is challenging; however, technology can be an equalizer.

TechX Is Now Part of #SDSummit!

Join us at Summit North America to network with B2B technology leaders, see leading-edge evaluative research in action and learn how technology can support your organization's revenue engine.

Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

Your Revenue Engine: Built for Speed, or About to Break Down?

Drive continued, scalable revenue now and well into the future.

Long-Term Competency in a Short-Term World: B2B Marketing Infographic

When asked, here’s what CMOs had to say about enhancing their team's skills this year. What does your organization have planned?

Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Driving Corporate Growth: Get Aligned, Be Accountable

Our research shows that when organizations foster alignment and accountability with the support of data, they reach goals faster. With this winning combination, sales can cultivate true cross-function