Lower the risks during product launch with thorough concept testing.
Discover how to analyze the market, learn about customer needs and test concepts to generate a higher level of confidence before building or launching a new product.
Most Recent Flipbooks
Competitive Product Analysis for Product Management
Learn a recommended approach for more useful and impactful competitive product analysis.
Moving From On-Premise to SaaS: Pricing and Packaging Considerations
Learn more about what has changed for suppliers moving an offering from on-premise to software as a service (SaaS), how these changes affect pricing and packaging, and how to address these changes.
Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
Using the SiriusDecisions PMM Model Brief
Increase the likelihood of product success with the PMM Model.
The State of B2B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
Improving Product Management Competencies Brief
Increase efficiency and drive revenue with improved competencies.
Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
Establishing a Product Management Function Brief