Lower the risks during product launch with thorough concept testing.
Discover how to analyze the market, learn about customer needs and test concepts to generate a higher level of confidence before building or launching a new product.
Most Recent Flipbooks
Product Management: Leading in a Time of Crisis
In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
B2B Crisis Preparation
Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during a stressful period.
Building the B2B Crisis Communications Plan
Examine the five building blocks for a best practice b-to-b crisis communications plan.
Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
Using the SiriusDecisions PMM Model Brief
Increase the likelihood of product success with the PMM Model.
The State of B2B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
Improving Product Management Competencies Brief
Increase efficiency and drive revenue with improved competencies.
Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
Establishing a Product Management Function Brief
Develop a product management function that will grow and succeed.