Lower the risks during product launch with thorough concept testing.
Discover how to analyze the market, learn about customer needs and test concepts to generate a higher level of confidence before building or launching a new product.
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In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during a stressful period.

Examine the five building blocks for a best practice b-to-b crisis communications plan.
Acquire a deep understanding of your buyers, customers and users.
Increase the likelihood of product success with the PMM Model.
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Review the performance of current products and adjust investments accordingly.
Increase efficiency and drive revenue with improved competencies.
Demonstrate progress and ease the transition into your new role.
Develop a product management function that will grow and succeed.