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Building the B2B Crisis Communications Plan

March 12, 2020

Unlike other marketing activities, a corporate crisis communications plan produces no short-term gratification; however, if a reputation crisis occurs, having a pre-established plan at the ready can counter negativity, mitigate the impact, and avoid knee-jerk reactions that risk making matters worse.

In this brief, we describe five building blocks for a best practice b-to-b crisis communications plan.

B2B Crisis Preparation
B2B Crisis Preparation

Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during...

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SiriusDecisions Product Ownership Decision Framework Overview
SiriusDecisions Product Ownership Decision Framework Overview