Unlike other marketing activities, a corporate crisis communications plan produces no short-term gratification; however, if a reputation crisis occurs, having a pre-established plan at the ready can counter negativity, mitigate the impact, and avoid knee-jerk reactions that risk making matters worse.
In this brief, we describe five building blocks for a best practice b-to-b crisis communications plan.
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Product Management: Leading in a Time of Crisis
In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
B2B Crisis Preparation
Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during a stressful period.
Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
Using the SiriusDecisions PMM Model Brief
Increase the likelihood of product success with the PMM Model.
The State of B2B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
Minimum Viable Products Brief
Lower the risks during product launch with thorough concept testing.
Improving Product Management Competencies Brief
Increase efficiency and drive revenue with improved competencies.
Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
Establishing a Product Management Function Brief
Develop a product management function that will grow and succeed.