Unlike other marketing activities, a corporate crisis communications plan produces no short-term gratification; however, if a reputation crisis occurs, having a pre-established plan at the ready can counter negativity, mitigate the impact, and avoid knee-jerk reactions that risk making matters worse.
In this brief, we describe five building blocks for a best practice b-to-b crisis communications plan.
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In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during a stressful period.
Acquire a deep understanding of your buyers, customers and users.
Increase the likelihood of product success with the PMM Model.
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Review the performance of current products and adjust investments accordingly.
Lower the risks during product launch with thorough concept testing.
Increase efficiency and drive revenue with improved competencies.
Demonstrate progress and ease the transition into your new role.
Develop a product management function that will grow and succeed.