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B2B Crisis Preparation

March 12, 2020

Many organizations fail to plan for crisis situations and find themselves scrambling to respond in the moment of need. Without advance planning, it can be difficult, if not impossible, to react with the speed and precision needed to mitigate damage and serve key stakeholders. For communications leaders, inadequate crisis planning can lead to mistakes that compound the harm caused by the crisis. Crisis planning is a significant undertaking – but one that organizations will be glad they put the time into if a serious event occurs.

In this Core Strategy Report, we outline the steps for developing a comprehensive crisis communications plan that provides the basis for sound decisionmaking during a stressful period.

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Building the B2B Crisis Communications Plan
Building the B2B Crisis Communications Plan

Examine the five building blocks for a best practice b-to-b crisis communications plan.