Research
This page includes select research pieces on sales, marketing and product best practices.
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Product Management: Leading in a Time of Crisis
In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
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B2B Crisis Preparation
Develop a comprehensive crisis communications plan that provides the basis for sound decision-making during a stressful period.
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Building the B2B Crisis Communications Plan
Examine the five building blocks for a best practice b-to-b crisis communications plan.
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SiriusDecisions Product Ownership Decision Framework Overview
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Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
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Using the SiriusDecisions PMM Model Brief
Increase the likelihood of product success with the PMM Model.
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The State of B2B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
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Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
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Minimum Viable Products Brief
Lower the risks during product launch with thorough concept testing.
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Improving Product Management Competencies Brief
Increase efficiency and drive revenue with improved competencies.
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Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
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Establishing a Product Management Function Brief
Develop a product management function that will grow and succeed.
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