Research

This page includes select research pieces on sales, marketing and product best practices.

  • B2B Crisis Preparation

    B2B Crisis Preparation

    Develop a comprehensive crisis communications plan that provides the basis for sound decisionmaking during a stressful period.

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  • Building the B2B Crisis Communications Plan

    Building the B2B Crisis Communications Plan

    Examine the five building blocks for a best practice b-to-b crisis communications plan.

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  • SiriusDecisions Product Ownership Decision Framework Overview

    SiriusDecisions Product Ownership Decision Framework Overview

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  • Customer Interviewing Best Practices Brief

    Customer Interviewing Best Practices Brief

    Acquire a deep understanding of your buyers, customers and users.

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  • Using the SiriusDecisions PMM Model Brief

    Using the SiriusDecisions PMM Model Brief

    Increase the likelihood of product success with the PMM Model.

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  • The State of B2B Innovation and GTM Capabilities Brief

    The State of B2B Innovation and GTM Capabilities Brief

    Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.

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  • Benefits of Optimized Portfolio Brief

    Benefits of Optimized Portfolio Brief

    Review the performance of current products and adjust investments accordingly.

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  • Minimum Viable Products Brief

    Minimum Viable Products Brief

    Lower the risks during product launch with thorough concept testing.

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  • Improving Product Management Competencies Brief

    Improving Product Management Competencies Brief

    Increase efficiency and drive revenue with improved competencies.

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  • Product Management Leader: First 90 Days Brief

    Product Management Leader: First 90 Days Brief

    Demonstrate progress and ease the transition into your new role.

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  • Establishing a Product Management Function Brief

    Establishing a Product Management Function Brief

    Develop a product management function that will grow and succeed.

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