This page includes select research pieces on sales, marketing and product best practices.
Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
Using the SiriusDecisions PMM Model Brief
Increase the likelihood of product success with the PMM Model.
The State of B-to-B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
Minimum Viable Products Brief
Lower the risks during product launch with thorough concept testing.
Improving Product Management Competencies Brief
Increase efficiency and drive revenue with improved competencies.
Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
Establishing a Product Management Function Brief
Develop a product management function that will grow and succeed.