Research

B2B Crisis Preparation

Develop a comprehensive crisis communications plan that provides the basis for sound decisionmaking during a stressful period.

Building the B2B Crisis Communications Plan

Examine the five building blocks for a best practice b-to-b crisis communications plan.

SiriusDecisions Product Ownership Decision Framework Overview

Customer Interviewing Best Practices Brief

Acquire a deep understanding of your buyers, customers and users.

Using the SiriusDecisions PMM Model Brief

Increase the likelihood of product success with the PMM Model.

The State of B2B Innovation and GTM Capabilities Brief

Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.

Benefits of Optimized Portfolio Brief

Review the performance of current products and adjust investments accordingly.

Minimum Viable Products Brief

Lower the risks during product launch with thorough concept testing.

Improving Product Management Competencies Brief

Increase efficiency and drive revenue with improved competencies.

Product Management Leader: First 90 Days Brief

Demonstrate progress and ease the transition into your new role.

Establishing a Product Management Function Brief

Develop a product management function that will grow and succeed.