Portfolio Marketing: Planning Guide 2020

August 30, 2016

Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.

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The SiriusDecisions Messaging Nautilus™: Buyer's Journey
The SiriusDecisions Messaging Nautilus™: Buyer's Journey

Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Mess...

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The SiriusDecisions Product Marketing and Management Model
The SiriusDecisions Product Marketing and Management Model

Improve your offering's commercial success with our best-in-class model.