Portfolio marketing leaders prioritize crafting audience-centric messaging and value propositions that resonate for the offering portfolio. The SiriusDecisions Messaging Nautilus™: Buyer’s Journey supports their efforts by supplying a best-in-class methodology for creating audience-centric messaging that resonates with buyers. This messaging methodology is shaped like a nautilus shell, which starts with the audience – not the offering – at its center.
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Portfolio Marketing: Planning Guide 2020
In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.
The SiriusDecisions Product Marketing and Management Model
Improve your offering's commercial success with our best-in-class model.
There Is More Than One B2B Buyer's Journey
We have identified three distinct scenarios of buying behavior. Learn more about each one to better align your go-to-market strategy.
Top Priorities for Portfolio Marketing
Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.
Product Marketing Pathway Demo