Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Learn more about the SiriusDecisions Product Marketing and Management (PMM) Model.
Other content in this Stream
Imprivata Surpasses Bookings Goals by Over 80% for Offering They Tested New Pricing Approach For
Learn how Imprivata needed to test a new pricing approach and utilized the SiriusDecisions Pricing Blueprint to guide pricing research.
Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale
Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.
Product Management Planning Assumptions Guide 2019
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2019.
What Boards of Directors Want From the Head of Product
This e-book provides insight into board members' expectations and best practices for heads of product.
The SiriusDecisions Agile Engine for Product Management
Improve the effectiveness of your product management team in an agile environment.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
Global Pricing and Packaging: Using the Blueprint for Global Products Webcast Replay
The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.
The Secrets of Highly Effective Product Management Webcast Replay
Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
The SiriusDecisions Product Marketing and Management Model
Improve your offering's commercial success with our best-in-class model.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?
According to SiriusDecisions data, most b-to-b organizations continue to use cost-plus or competitive pricing for their offerings. There is still some confusion about what value-based pricing is,...
The SiriusDecisions Needs Aperture
Better understand and prioritize your customers' needs.
Four Healthcare Product Management Trends for 2018
We work with b-to-b product management teams across many industries here at SiriusDecisions, but for product management teams creating products for the healthcare industry, there are some unique...
Help! Sales Is Trying to Change My Product Roadmap!
Nearly every b-to-b product manager has dealt with sales requests that require changes to the product roadmap. SiriusDecisions’ Jeff Lash provides some tips on how product managers can better deal...
SiriusDecisions 2017 SiriusView of Product Management Tools
We are pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” This SiriusView covers seven vendors whose offerings are designed to assist...
Driving With Agility: Adopting the SiriusDecisions Agile Engine for Product Management Webcast Replay
In this replay, we describe how product management's strategic and lifecycle management responsibilities need to adapt and mesh with an agile product development approach.
Don’t Wait Until Product Launch to Price Your Product!
Pricing products early in the development process leads to higher-value products with a greater chance of success.
Three Ways to Kick-Start Your Product Sunsetting Engine
High-performing organizations are significantly more diligent than their competitors about retiring products. Organizations that fail to rationalize their portfolio often have less satisfied...
Your Revenue Engine: Built for Speed, or About to Break Down?