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The SiriusDecisions Product Marketing and Management Model

March 2, 2016

Portfolio marketing leaders strive to improve their go-to-market workflow process and take a strategic approach to launch with defined accountability and metrics. Leaders can rely on the SiriusDecisions Product Marketing and Management Model for a best-in-class go-to-market workflow process for innovating and marketing b-to-b offerings and improving an offering's commercial success and underlying team-based collaboration.

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Digital Transformation: Not Just a Buzzword
Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Tran...

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Defining Digital Transformation
Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Trans...