Portfolio marketing leaders strive to improve their go-to-market workflow process and take a strategic approach to launch with defined accountability and metrics. Leaders can rely on the SiriusDecisions Product Marketing and Management Model for a best-in-class go-to-market workflow process for innovating and marketing b-to-b offerings and improving an offering's commercial success and underlying team-based collaboration.
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The SiriusDecisions Agile Engine for Product Management
Improve the effectiveness of your product management team in an agile environment.
Your Revenue Engine: Built for Speed, or About to Break Down?
Drive continued, scalable revenue now and well into the future.
The SiriusDecisions Product Management Range of Responsibilities Model
Define the responsibilities of a world-class product management function.
2018 Planning Guide for Sales, Marketing and Product Leaders
Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.
Product Management Planning Assumptions Guide
Discover the latest product management trends to support your annual planning and goal-setting efforts.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
Benefits of Optimized Portfolio Brief
Review the performance of current products and adjust investments accordingly.
Planning Assumptions for 2018: Product Management Webcast Replay
In this Webcast, I share trends across six priorities that will affect product management teams in 2018.
SiriusView: Product Planning, Prioritization and Roadmapping 2017
Review seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating roadmaps.
2017 SiriusDecisions Product Management Tools and Technology Study
Understand the current state of tools and technologies used by product managers, as well as the emerging class of solutions specifically designed for product management use.
Product Marketing and Management Model™ Workshop Overview
Implement an effective go-to-market strategy.
SiriusFoundations: Product Management Webcast Replay
Watch our foundational session on product management for an overview of core SiriusDecisions concepts, frameworks and terminology.
Product Management Pathway
Enhance your product management competencies.
Four Critical Steps for Establishing a Product Management Function
Set up your product management function with our step-by-step approach.
Customer Interviewing Best Practices Brief
Acquire a deep understanding of your buyers, customers and users.
Product Management Leader: First 90 Days Brief
Demonstrate progress and ease the transition into your new role.
90% Increase in Team Collaboration Ratings With New Go-to-Market Process
Learn from the success Nuance experienced by partnering with SiriusDecisions.
Pricing and Packaging Best Practices Webcast Replay
Develop an effective pricing and packaging strategy based on the needs of your target buyers.
The State of B-to-B Innovation and GTM Capabilities Brief
Review the findings of a recent SiriusDecisions capability gap analysis on b-to-b go-to-market processes.
Improving Product Management Competencies Brief