A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
Although effective product management is a critical factor in accelerating growth, many organizations admit they are far from optimal in this area. Successful product management requires a combination of factors related to understanding needs, product investment, and process and role clarity.
In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.