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Product Management Planning Assumptions Guide 2019

August 30, 2016

Effective product management leaders know how to exploit major market changes. The rise of the subscription economy and software as a service (SaaS), and the widespread adoption of agile and lean concepts have put pressure on product teams to adapt quickly to meet customer needs and drive customer retention and recurring revenue growth. Product management leaders need to prioritize efforts to leverage flexible and fast product development engines as well as their increased digital proximity to customers. In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2019.

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