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Product Management: Leading in a Time of Crisis

May 29, 2020

The current COVID-19 pandemic and accompanying economic slowdown are forcing B2B organizations to evaluate their strategies and plans. As of May 2020, details on the full extent and duration of the pandemic are still emerging, but major impacts on product portfolios and roadmaps for most organizations are already evident.

The overall priorities for product management leaders during a crisis are similar to those for a strong market, but the specific actions to take are different. When leading through a crisis, the imperative is to help your team stay focused and productive despite the uncommon challenges.

In this brief, we discuss the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.

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