×

Download Now

First Name
Last Name
Title
Title Level
Company
Business Phone
State or Province
Country
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

The SiriusDecisions Needs Aperture

May 23, 2016

Product management leaders prioritize better understanding customers and identifying unmet customer needs that can drive growth and innovation opportunities. The SiriusDecisions Needs Aperture supports these goals by supplying a five-phase process for identifying, prioritizing and applying customer needs to drive innovation and go-to-market success.

Previous Article
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Activating Persona and Buyer Insights for Demand Creation Webcast Replay

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-...

Next Item
Help! Sales Is Trying to Change My Product Roadmap!
Help! Sales Is Trying to Change My Product Roadmap!

Nearly every b-to-b product manager has dealt with sales requests that require changes to the product roadm...