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The SiriusDecisions Needs Aperture

May 23, 2016

Product management leaders prioritize better understanding customers and identifying unmet customer needs that can drive growth and innovation opportunities. The SiriusDecisions Needs Aperture supports these goals by supplying a five-phase process for identifying, prioritizing and applying customer needs to drive innovation and go-to-market success.

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Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?
Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?

According to SiriusDecisions data, most b-to-b organizations continue to use cost-plus or competitive prici...

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Four Healthcare Product Management Trends for 2018

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